Basic copywriting therefore is based on customer’s emotions. In order to test the effectiveness of your copy, Copywriting Basics offers the wonderful method of testing known as split testing. Split testing is based on logical thinking. It is a science that tells you how you can test the effectiveness of your sales page by creating more than one version of the same. This is far more effective than just trusting your gut instincts.
There are various split testing software available in the market which can be used for this purpose. It is possible for you to effectively find out the words that generate maximum number of responses and reaction from prospects. You can also identify words that lie flat and have no effect. You will be surprised to find words that you thought were powerful and effective being hated by the customers. You may also sometimes find that phrases or sentences with grammatical errors grabbing customer’s attention. You can incorporate changes in your document based on what you find in order to achieve maximum sales.
Copywriting Basics is a resource that provides you with various interesting tips –
•Copywriting Basics teaches you how best to interact with the reader. Try and be helpful in solving their problems or clearing their doubts making them feel you are a real person willing to help them. Once their trust grows in you, it becomes easier for you to make the sale.
•It is possible to impress readers only with a language that is simple and straight. Using professional phrases and corporate jargon gives a feeling that you are a huge company with monetary interests. It is profitable to project yourself as an individual eager to help customers with their problems and also help them choose valuable and beneficial products. Copywriting Basics teaches you how you can relate to customers effectively on the personal level.
•Copywriting Basics also tells you how it is essential choosing words that hold mass appeal no matter how grammatically incorrect they are. Appealing to the emotions of the masses is the key here.
•An important tip to follow is to keep sentences short and crisp. This ensures you hold your reader’s attention for a longer period of time. No one really has the time to read through and decipher long drawn sentences which sound complicated.
•Avoid writing formal content. Use a lot of contractions and apostrophes to add a human touch to your copy.
•Use a lot of slangs related to the specific industry you are talking about. This will definitely give an impression that you are really knowledgeable in what you are talking about. This also gives readers a sense of confidence and trust in you.
When you are writing copies for SEO or Search Engine Optimization, it is essential to incorporate skilfully a lot of targeted keywords even as you maintain relevance and quality of the content. SEO Copywriting is all about writing content that ranks high in search engines.
Copywriting Basics provides you with valuable tips you can use to write rich content that is keyword specific. SEO copywriting includes –
•Incorporate keywords in the title tag. Doing this in a skilful manner conveying a promise of the rich and informative content that follows is very important for effect.
•Ensure keywords are present in the first few opening lines of the content. Doing this effectively reinforces the relevance of the content.
•Make it easier for readers to scroll down for specific information by including keywords in the subheadings.
•Copywriting Basics tell you how to effectively use synonyms or related words and phrases that matches the keywords.
•Great copywriting involves descriptive and specific words rather than using terminology that is generic.
Copywriting Basics offers the above tips and more to enable you to master the art of copywriting in the most effective manner and increase your sales.
In this article I will explain how a user’s computer or laptop catches a virus. I will also talk about virus prevention and precautions.
The use of computer is expanding day by day. There are so many types of computers like desktop computer, laptop, iPad, tablet, Apple computer system, cell phones and others. Most of these computer machines can get virus infections in one way or the other. More than 80% of the world market uses Microsoft Windows computers. There are thousands and thousands of viruses, malware, adware and scripts that have so far infected millions of computers and notebooks.
How a virus attacks a computer? The way the virus transfer into a computer system is very annoying for a normal user. The attack is mysterious and destructive. As we know a virus is a computer program that can do anything the author wants it to do. Computer program has two aspects. It can run visually so that user can see it on the screen and it can also execute in the background which is the dangerous part of programming because a user cannot see it. A computer virus can execute the same way as installing a normal program on a computer. The difference is, a normal installation can be seen in the form of install wizard while the hidden execution cannot be noticed. So the virus can install itself automatically. This means, the virus copies all its files on the user’s computer without visually displaying the install wizard. Once the virus is installed, it can be run in a variety of ways like executing itself when the windows system starts. As mentioned above, the Microsoft Windows contributes to 80% to the world market that is why there are so many windows threats on the internet. The new type of computer that is safer against viruses is the Apple’s Mac computer, MacBook and MacBook Pro. I have seen attacks on these computers too but overall the number of infections is almost zero.
Let me explain some popular ways how a virus can execute without users permission. As explained above one way is, it can start when the computer system is started. A lot of times, user downloads free programs from the Internet. According to a research more than 10 percent of total websites are infected with some kind of code that can infect a system accessing that site. These websites change their malicious code regularly so that the antivirus programs cannot detect it. So when user downloads a program from the internet, it is usually in the form of a package and can contain anything including adware or agent programs used to communicate with virus developers. The virus can also attack a computer when a user opens an attachment. The email looks legitimate but in fact the attachment contains dangerous virus. There are different kinds of viruses starting from basic to the most destructive ones. Some viruses are so dangerous that data recovery is impossible after the infection.
How to clean and protect against viruses? Once a machine is infected with a worm, most of the time it can be cleaned. Many antivirus companies offer all kinds of tool to combat certain types of threats like stinger by Mcafee, tdskiller by kesperasky, power erase by Norton, Software Malicious Removal Tool by Microsoft. All these tools only work against some known infections. These companies also offer full versions of antivirus software. Which one is better? Nobody knows. The best defense is precaution. I will talk about precaution in the next paragraph. It’s very important to show your computer to a computer repair professional once it gets a virus instead of trying different things. This may avoid further complication.
So what are the important steps to avoid viruses and malware? First of all, the windows must be up to date i.e. windows updates should be installed all the time. Second a good antivirus with a firewall must be installed and up to date all the time. The next step is to avoid opening emails and attachments from unknown people or unknown email addresses. The most important one is this one. Let’s imagine, a user visits an infected website whose integrity was not known before and he or she opened it, the machine may get some popup window or the system might suddenly slow down. The best defense will be to press ctrl+alt+delete and force end all the running programs and avoid visiting that site. Some antivirus programs have the ability to feel this kind of infection and that way the user can close the website immediately.
In this article I tried to educate users on how a computer gets infections and what to do to avoid them. I also described about different types of virus attacks.
Call Center Quality Management:VPI-Corp-The Powerful Benefits of Analytics-Driven Quality Management Solutions:
Call center quality management has traditionally been perceived as a necessary, if rather tedious, process for monitoring agent performance in an attempt to ensure agent adherence to compliance guidelines and customer service standards. Various methods have been employed in the quest to achieve call center quality management. From supervisors sitting next to agents and scoring them manually with paper forms and check boxes, to more sophisticated call center quality management software solutions that enable supervisors to pull up calls and fill out an electronic evaluation form that can then be maintained for review and basis analysis, along with a copy of the original recording. However, a new generation of analytics-driven call center quality management solutions is transforming the quality management process, turning this routine function into a powerful strategy that can enable contact center managers to align teams of agents with corporate objectives, deliver excellent customer service, and earn valuable customer loyalty.
VPI developed the VPI QUALITY PRO call center quality management solution to enable call center professionals to fully optimize their contact center operations and processes, while simultaneously training and empowering front-line employees to deliver an outstanding customer experience on every call. Due to the vast quantities of interactions managed by contact centers on a daily basis, agents have a profound influence on costs, revenues and the quality of customer care. With the VPI QUALITY PRO call center quality management solution, managers can transform the quality management process with analytics-driven call selection, targeted evaluation and coaching, and a wealth of actionable insights. VPI QUALITY PRO enables agents and supervisors to dramatically improve their effectiveness and job satisfaction – immediately, efficiently and consistently.
With the fast-paced nature of contact center operations, the available time of evaluators and supervisors is scarce. It is therefore vital to ensure that their time is focused on high-value tasks, such as evaluating the most coachable calls that also contain the information most relevant to the business focus. The VPI QUALITY PRO call center quality management solution uses advanced analytics of screen and unstructured data to intelligently select and deliver high-value recordings for evaluation, combining the objectivity of random selection with the tools to focus on the types of interactions that drive your revenue and customer satisfaction goals. For example, users can implement rules to have the solution automatically tag and classify important calls for evaluation so that managers can quickly identify business issues and coach to opportunities for improvement. The VPI QUALITY PRO call center quality management solution can help managers to rapidly solve problems with customer retention, decrease operational costs, identify opportunities for revenue growth, and more.
One of the many exceptional benefits of the VPI QUALITY PRO call center quality management solution is the fact that it provides managers with the ability to automate the coaching process and empower agents and their supervisors to be highly effective. This helps to maximize time and cost efficiencies as electronic coaching fits smoothly within the existing workflow, increases retention rates for new information and expedites ramp-up. Managers can drive ongoing quality improvements by providing immediate, personalized feedback via employee desktop tickers, Web-based scorecards, and providing supervisors with easy access to evaluation forms with related recordings. Personalized training can be delivered directly to agents’ desktops to maximize effectiveness and empower agents.